On the 1st June, at 5 p.m., Cristina Carvalho’s book entitled O Turismo no Estoril dos Anos 30: Modernidade, Glamour e Propaganda (Tourism in 1930s Estoril: Modernity, Glamour and Propaganda) shall be launched at Casa Sommer (in Cascais).
Based on the author’s Ph.D. thesis, this Time Travel recovers the stamina of Fausto Figueiredo’s resort, other remarkable men who strove on its behalf, and the quality of tourist promotion and practices then implemented. Those were once vital elements to consolidate the destination’s image and explain the passage and stay of the international elites in the following decade, within the context of the 2nd World War.
The book counts on forewords by João Miguel Henriques, João Aníbal Henriques and Francisco Figueiredo Braga, whose participation renders greater importance to it, due to their connection to Cascais’ History and Tourism. Two of these gentlemen are even direct descendants of remarkable men linked to Portugal’s timeless Riviera/Sunny Coast: José Andrade Torrezão and Fausto Figueiredo, founders of Monte Estoril and Estoril, respectively.